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Our History

HOME | ABOUT | OUR HISTORY
Image by Kiwihug

Founded just after World War 2 in Singapore, Heap Seng & Co (Pte) Ltd embodies old-world distribution ideals steeped in trust, deep industry knowledge, and a solid global network for the 21st century.

Our people, partners, and possibilities share deep roots that have withstood the test of time. We offer the global market well-researched global food & beverage brands that are incredibly unique, driven by the profound passion of its founders, and almost always at the forefront of produce manufacturing.

We invite channel retailers, hospitality brands, and the everyday consumer to come on a gastronomic journey here. There’s always something brewing and something most deserving for your palate.

Our Heritage & Story

Timeline

1955

Began distribution of Japanese tobacco

brands like ‘Mild Seven’ and ‘Seven Star’) and

Japanese sake and beer (various brands).

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1952

Heap Seng & Co (Pte) Ltd became incorporated.

First office was located at Malay Street

(current Bugis Junction), distributing Japanese frozen, chilled, and dried products.

1966

 Fujiya Restaurant (Pte) Ltd incorporated

at Market Street (multi-storey carpark).      

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1962

Heap Seng moved to Orchard Road

(currently 313 Somerset).

1987

Heap Seng moved to the current office at Kaki Bukit and began distributing more brands of Japanese produce including ‘Kikkoman’ soya sauces. 

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1972

Fujiya Japanese Restaurant (Pte) Ltd incorporated in Shenton Way Shenton House.  

2019

Began distribution of award-winning

Frederiksdal cherry wines from Denmark

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1992

Began distribution of ‘Sapporo’ beer.

ProWine2022

2022

 Participated in ProWine 2022 featuring

Bodegas Trenza of Spain, Chocolate & Love and Frederiksdal Kirsebærvin of Denmark.

Our Global Network

Image by Olga Thelavart

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